I’m sure you’re wondering why you’re here on this little corner of the web, and what I can do for YOU? Can this girl help me with my damaged hair? How about giving me a haircolor that I LOVE? Can she style me and my bridal squad for my wedding? If you are asking yourself any of these questions, OH g i r l, you are in the right place.

I'm Gretchen, the heart and soul behind Wild Hearted Beauty.

That's me

I’m a licensed cosmetologist who fell in love with doing hair at the age of 16. I graduated cosmetology school while still in high school at age 17. I now specialize in customized hair coloring, as well as on-site bridal styling. Oh yeah, and I run this little business of mine, Wild Hearted Beauty! I offer a customized experience, tailored to each clients needs. To sum it up for ya, if you’ve been struggling with your haircolor, or need a stylist for your wedding who is quirky, energetic, and embraces her inner weirdness, then you’re in the right place!

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Okay okay, you’re still not convinced I’m the gal for you? That’s easy!




Are you a free-spirited bride who loves a messy, texture look? Then I’m the stylist for you! When it comes to bridal hair, although I love a polished look, messy and textured is where it’s at! As for make up, I really love when brides go for a natural, glowy look.

I specialize in customized hair coloring, but more importantly I focus a lot of my hair coloring towards blondes! Whether you want to be platinum, dimensional, beige, caramel, or buttery, girl I gotcha!

I believe that you deserve to feel beautiful, inside and out. Confidence is key, and girl consider me your personal cheerleader. From the time you sit down in my chair, it is all about YOU!

I wouldn’t get to wake up everyday doing what I love. If there is one thing I’ve learned throughout this journey of being an entrepreneur, it’s that imperfection is perfection, and lets be honest here... we are all flawed and fabulous *Insert sassy girl emoji*. Whether you are a client of mine, a fellow creative, or a bride, prepare yourself for my weird jokes, lots of laughing, spontaneous trips for coffee, and a TON of pictures. Before I go, I’d like to invite you to my email list! By signing up (It’s Free) you will recieve weekly emails that provide information about hair care, bridal tips, my favorite products, upcoming avalibility, and any promotions or discounts I am offering!

Finally convinced? Go check out my services page!

Wild Hearted Beauty is not only represents me as a stylist, but me as a person. I live everyday striving to be the best me, in all my rawest moments, I want to be truly myself, living, laughing, and loving. My wild heart and soul is always looking for new adventures. Traveling is one of my biggest passions, I love seeing new places, and meeting new people. Being apart of the creative community full of stylists, girl bosses, hustlers, and go-getters is such a blessing. Making connections with people, sharing my knowledge, learning from others and the support you receive from fellow creatives is mind blowing. If it wasn’t for all of my amazing clients, and fellow creatives, 

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